Bachelor of Business Administration Degree
Coles College of Business
Department of Economics, Finance & Quantitative Analysis
Economics is the study of business firms; the functioning of regional, national, and global markets; and the development of analytical techniques that aid in decision making and understanding market behavior. The primary focus is on problem definition, model development, data gathering and analysis, model solution, and report generation in the areas of consumer behavior, business behavior, price determination, resource allocation, production and distribution of goods and services, and policies that affect output, employment, income, trade, growth, and inflation. There is a broad range of intellectual challenges within the economics major. Branches of Economics overlap such diverse areas as politics, finance, history, international business, management, marketing, business operations, and psychology.
The program of study in economics prepares students for careers in management, marketing, business research, economic planning, and human resources with employers in industry, trade, banking, and government. Students are also well prepared for graduate study in economics, law, and business.
The Coles College of Business has special admission, progression, and graduation requirements that must be met by students seeking the B.B.A. degree. In order to be able to take upper-division courses in Economics and graduate with an Economics B.B.A., students must successfully complete BUSA 2150 and the Coles College Sophomore GPA Requirement, and be admitted to the Coles Undergraduate Professional Program. Admission to the Coles Undergraduate Professional Program is separate from admission to Kennesaw State University. In addition, all business majors must earn a grade of "C" or better in all business courses counted toward their degree.
View the special admission, progression, and graduation requirements of the Coles College of Business.