Program Description

The Public Relations major at Kennesaw State University offers a professionally-focused, marketplace-relevant, and theoretically-rigorous academic program for aspiring public relations communicators throughout Metro Atlanta and Northwest Georgia. Kennesaw State is one of only three universities in the state of Georgia to offer a specific major in the ever-evolving discipline of Public Relations.  The major offers students a public relations education that includes public relations principles, case study analysis, public relations writing, crisis communication, graphic design for organizational publications, persuasion methods and strategies, and use of social media and other multi-media communication strategies in public relations. Internships and study tours to New York and Atlanta public relations agencies supplement the traditional classroom and online learning settings.

The major requires 18 credit hours of lower division course work (1000-2000 level) comprising various offerings, both inside and outside of the communication discipline, that serve as important groundwork leading to advanced studies. Lower division offerings include basic courses in communication research, visual communication, public speaking, writing, information systems, and an introductory course relevant to the student’s selected program of study.

Program Student Learning Outcomes

Students who successfully complete this program will be able to: 

1. Demonstrate effective interviewing and writing skills, with a focus on news, feature, persuasive writing strategies, social and digital media, diversity of audience, mass media strategies, and advocacy writing to meet communication priorities.
2. Identify public relations historical cases and practices that inform modern effective public relations practice.
3. Assess communication needs, research, strategies, tactics, and evaluation methods through analysis of case studies in public relations.
4. Assess organizational problems and opportunities and apply public relations research strategies for solutions through internal and external tools and technologies.
5. Construct public relations artifacts, including campaigns and collateral, consistent with best practice principles and theories in public relations.
6. Explain professional public relations ethics standards and legal concepts.
7. Create an e-portfolio of professional quality public relational deliverables for internships and job placement opportunities.
   

 This program is a part of the Norman J. Radow College of Humanities and Social Sciences .

return to top ↑

Admissions, Enrollment, and Graduation Criteria

Admissions Criteria

Admission to this program is open to all students who meet Kennesaw State University’s general admission standards. Visit the Admissions  section of the Catalog for more details.

Enrollment Criteria

This program does not have specific enrollment requirements. 

Graduation Criteria

Each student is expected to meet the requirements outlined in Academic Policy 5.0 PROGRAM REQUIREMENTS & GRADUATION .

return to top ↑

Program Course Requirements